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The idea of this social campaign for men's body wash was to promote each product’s benefit that matched with its names.

Agency: DDB San Francisco

Art Director/Designer: Eric Park

 
 
dial_for_men   Bolts of lightning strike somewhere on Earth every second. How often can a bottle of Recharge power your awesome?

dial_for_men Bolts of lightning strike somewhere on Earth every second. How often can a bottle of Recharge power your awesome?

dial_for_men   Our bench goes deep. Swipe right to meet the team. 😎

dial_for_men Our bench goes deep. Swipe right to meet the team. 😎

dial_for_men   Fight odor so the only "ugly" thing on you is your sweater  #uglysweater

dial_for_men Fight odor so the only "ugly" thing on you is your sweater #uglysweater